Biggs & Featherbelle are the names of fictional characters that we created for our brand. We wanted something friendly, fun and approachable to compliment our overtly cheerful color palette and sense of typography. Earlier in the company history, the characters were featured more prominently in our signage, branding and packaging.
The "Biggs" character was inspired by Kelly and Kaseys' beloved family orange tabby cat named Diesel. The "Featherbelle" character is a fusion of Kelly and Kasey. Biggs & Featherbelle represent the diverse spectrum of people on this planet that we make our products for – from manly tough to girly sweet and everything in between. The characters were developed and illustrated by our very talented friend named Brian Dugan.